As the saying goes: "The Journey is the Reward."
A few years ago, as we were working on a project for an innovative new academy in Saudi Arabia, we found ourselves converging the theory of learning design with the methods of experience design. It was a classic "A Ha!" moment, where it became stunningly obvious these were two sides of the same coin. Designing transformational experiences is all about learning, and learning is all about experience.
Our design practice is solidly based on this idea. We believe learning is the root of change and experiences are the root of learning. By intentionally crafting flexible frameworks to build services and products we are able to seed the roots of change. So, whether we are trying to change an individual's behavior or an entire system, we create a journey for users to grow and change.